Bachelor of Science in Communication

As the U.S. economy continues to transition from goods-producing to service-providing employment, job candidates who have the ability to interact and communicate effectively with others—both interpersonally and through various forms of media—will be at a tremendous advantage. Service-providing industries are expected to account for approximately 18 million new wage and salary jobs generated over the decade ending in 2020.* Study to prepare for your role in this exciting industry by earning a Bachelor of Science in Communication at Kaplan University.

Bachelor of Science in Communication Program Highlights

Through a combination of theory and application, this program is designed to help you develop strong oral, written, and interpersonal communication skills applicable in any career field. The Bachelor of Science in Communication curriculum emphasizes:

  • Writing and speaking skills, group dynamics, team building, and resolving complex issues that arise in the workplace
  • Planning and developing dynamic, interactive multimedia presentations and websites
  • Understanding the effects of technology, government and industry regulation, and legal and ethical issues in communication
  • Utilizing new media and software applications most frequently used in business, institutional, and home environments 

In addition, the faculty in our communication courses sometimes provide feedback to students through hotlinks to relevant video clips, web links, and digital resources.

Accelerated Master's Degree Option

Interested in continuing on to pursue a graduate degree? Our flexible degree pathways allow you to work toward any of the following Kaplan University master’s degrees while you earn your bachelor’s degree: 

  • Master of Public Administration 
  • Master of Science in Human Services 
  • Master of Science in Legal Studies 
  • Master of Science in Psychology 

Complete both your bachelor’s degree and master’s degree in less time and at a lower cost than completing both programs separately. Speak to an Education Advisor for more details upon enrollment in this bachelor’s degree program.

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Higher Education at the Highest Standards

Kaplan University is accredited by The Higher Learning Commission (HLC) and committed to the highest standards. Our specific programs hold additional industry-relevant approvals and accreditations.

What are the Career Opportunities?

This program is designed to prepare you to enter the fields of advertising, marketing, organizational communication, public relations, publishing, human resources, law, criminal justice, politics, public administration, ministry, social services, opinion and market research, fundraising, civil service, international business, and management.

How Do I Get Started?

Kaplan University offers multiple start dates, giving you greater flexibility with your education, life, and work schedules.

08

Nov

Online and Campus Start Date

November 08, 2017

31

Jan

Online and Campus Start Date

January 31, 2018

18

Apr

Online and Campus Start Date

April 18, 2018

05

Jul

Online and Campus Start Date

July 05, 2018

19

Sep

Online and Campus Start Date

September 19, 2018

05

Dec

Online and Campus Start Date

December 05, 2018

Curriculum: Standard Track

  • Bachelor's Core

    Total Bachelor's Core Credits: 33

    Total Program Credits: 180

    • CM 107: COLLEGE COMPOSITION I Change

      Building on your existing writing strengths will help develop a foundation for a successful education and career. You will learn strategies to express yourself with confidence and communicate your ideas effectively in personal, academic, and professional situations.

      Credits:

      5

      Prerequisites Required:

      None

    • CM 220: COLLEGE COMPOSITION II Change

      This course helps students apply research and critical thinking skills to develop effective arguments. Students will create professional writings, incorporating post-draft revision strategies and working constructively with colleagues.

      Credits:

      5

      Prerequisites Required:

      None

    • CS 204: PROFESSIONAL PRESENCE Change

      This course introduces students to multidisciplinary techniques and concepts pertinent to lifelong career development and professionalism. Students explore career planning as a strategy and professionalism as a method in order to pursue employment interests and career goals. Concepts include various professional communication skills appropriate for the global workplace, interpersonal relationship management, professional behavior, financial decision making, marketability, and using proper technologies to manage professional identities. 

      Credits:

      3

      Prerequisites Required:

      None

    Choose Your Courses Below

    • MM 150: SURVEY OF MATHEMATICS Change

      Students will improve their background in mathematical concepts and skills utilizing real-world scenarios to solve math problems. Students will also enhance their own knowledge by demonstrating the ability to explain and interpret concepts, which is a valued skill in many fields. The topics may include sets, variables, measurement, and statistics.

      Credits:

      5

      Prerequisites Required:

      None

    • MM 212: COLLEGE ALGEBRA Change

      This course covers topics of algebra including linear functions, equations, and inequalities, systems of equations with two variables, polynomial functions, rational and radical equations and inequalities, exponential and logarithmic functions, ratios, proportions, variation, and graphing.

      Credits:

      5

      Prerequisites Required:

      None

    • HU 200: ARTS AND HUMANITIES—MODERN CREATIVE EXPRESSIONS Change

      As a human, you have the unique ability to appreciate beauty. This course will help you to discover human potential as expressed through the arts and humanities. In this course, you will evaluate the impact of creative expression on cultures by studying examples from the humanities disciplines. You will investigate how creative expressions broaden perspective. As an arts and humanities student, you will analyze forms of creative expression, and discover how to apply this new found insight to your career goals, community, and daily experience.

      Credits:

      5

      Prerequisites Required:

      Any college composition course

    • HU 245: ETHICS Change

      In this course, students develop sound ethical reasoning and judgment through the study of practical applications of ethical theories. Topics studied include ethics as it relates to business, health care, society, and the environment. Emphasis is on practical applications of ethical principles and analytical methods.

      Credits:

      5

      Prerequisites Required:

      Any college composition course

    • HU 250: HUMANITIES AND CULTURE Change

      In this course you will be introduced to the humanities through a survey of human social and cultural life in a global setting. By investigating the social, artistic, religious, and economic developments of countries throughout the world, you will better understand each country’s cultural identity as well as begin to appreciate cultural continuity and change as defining characteristics of the human experience.

      Credits:

      5

      Prerequisites Required:

      Any college composition course

    • SC 200: DISCOVERING SCIENCE—CURRENT ISSUES IN A CHANGING WORLD Change

      This course is designed to introduce students to some of the most important concepts in science including inheritance, energy, randomness, and measurement. In addition, the course will give students a chance to explore the human aspects of science: how people put science into practice, how societies think about scientific findings, and why science depends on ethical practices. Knowledge gained in the course will help inform further study in many disciplines and will help students better understand how science affects their personal and professional lives. 

      Credits:

      5

      Prerequisites Required:

      None

    • SC 235: GENERAL BIOLOGY I—HUMAN PERSPECTIVES Change

      In this introduction to biology, students will explore the living world of humans. The course emphasizes the processes of life from the molecular work of genes and proteins to human organ systems, all the way up to food webs and overpopulation. Practical applications of biology in everyday life are stressed throughout the course. No prior study of biology is required to enroll in this nonmajors course.

      Credits:

      5

      Prerequisites Required:

      None

    • SC 246: FUNDAMENTALS OF MICROBIOLOGY Change

      Fundamentals of Microbiology will review basic microbial cell structure, function, and genetics. The role of microorganisms and their effect on humans and the environment will also be explained. Aspects of medical and public health will be emphasized, as will bacterial and viral diseases, parasites, immunology, and epidemiology. Course material and labs are directly relevant to studies in health sciences, biological sciences, nursing, and genetics.

      Credits:

      5

      Prerequisites Required:

      None

    • SC 250: SCIENCE FOR EVERYDAY LIFE Change

      Science for Everyday Life is designed to help students recognize the importance of science as it impacts their daily lives in so many different ways. In this course, students will explore different rooms within a typical home and discover what role science plays as they investigate areas such as their kitchen and bathroom, the garden, and even the impact science has on their families and pets. The knowledge gained in this course will help garner a new appreciation for the science applications already around us and how to interpret the strengths and weaknesses of information streaming in from various sources.

      Credits:

      5

      Prerequisites Required:

      None

    • SS 211: THE 1960S—RESHAPING THE AMERICAN DREAM Change

      This course will take an in-depth look at the 1960s as a significant era in American history. Adopting multiple perspectives, we will explore the societal impact of such issues as the assassination of John F. Kennedy, the Vietnam War, the Countercultural, Civil Rights, and Feminist Movements, the advent of the birth control pill, and many others. Through exploring the music, political climate, and advancements in technology and medicine of this historical era, we will discover how our individual lives and society as a whole were forever changed.

      Credits:

      5

      Prerequisites Required:

      Any college composition course

    • SS 236: PEOPLE, POWER, AND POLITICS—AN INTRODUCTION TO AMERICAN GOVERNMENT Change

      The purpose of this introductory-level American government course is to provide students with crucial knowledge about how government works and about how they, as individual citizens, fit within that system. Focus is on the rights and obligations of citizens under the democratic political system established under the U.S. Constitution; the branches and levels of government; and the role of the media. This fundamental knowledge combined with critical thinking skills will be valuable personally and professionally.

      Credits:

      5

      Prerequisites Required:

      Any college composition course

    • SS 250: THE TECHNOLOGICAL REVOLUTION—A SOCIAL SCIENTIFIC APPROACH Change

      This is a social science survey course that will examine science and technology from a variety of social science disciplines including sociology, psychology, history, political science, anthropology, and economics. The use of science and technology has been a driving force behind all of human history, and even more so today. This course will take an interactive approach to study the relationship between humanity and technology throughout time and across the globe. 

      Credits:

      5

      Prerequisites Required:

      Any college composition course

  • Major

    Total Major Credits: 88

    Total Program Credits: 180

    • CM 111: COMMUNICATION PROGRAM AND PROFESSION Change

      This course introduces students to the communication field and the Kaplan University Bachelor of Science in Communication degree program. The field of study, skill sets, and the process of communication will be discussed. Students will research the communication degree and class offerings along with their professional and personal goals in order to map out their specific degree plan.

      Credits:

      5

      Prerequisites Required:

      None

    • CM 115: COMMUNICATION—CONCEPTS AND SKILLS Change

      Being able to communicate effectively in an information-based and globally connected society is a necessary and vital part of all professions. This course introduces basic communication skills, why intended messages often get misunderstood, how linguistic, cultural, gender, and social differences impact communication, and how to effectively and ethically use technology as a communication tool. Students will be introduced to the knowledge and skills necessary to understand communication and to effectively communicate in both professional and personal applications.

      Credits:

      5

      Prerequisites Required:

      None

    • CM 202: MASS MEDIA AND BROADCASTING Change

      This course examines the roles of creators, consumers, and advertisers in a variety of mass media industries, including print, radio, film, television, and the World Wide Web. Discussions focus on the effects of technological advancements, government and industry regulation, advertiser and consumer feedback, and economic factors on mass media in the professional world, as well as legal and ethical issues in mass communication and industry.

      Credits:

      5

      Prerequisites Required:

      Any College Composition I course

    • CM 206: INTERPERSONAL COMMUNICATIONS Change

      This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.

      Credits:

      5

      Prerequisites Required:

      Any College Composition I course

    • CM 208: COMMUNICATION RESEARCH SKILLS Change

      This course introduces students to the research methods used in the communication field and provides an overview of both quantitative and qualitative processes and data analysis. The research process is explored from conception to completion and reporting the findings. Research challenges are discussed along with ethical considerations. There is an emphasis on how research can be applied to a wide variety of communication questions and problems.

      Credits:

      5

      Prerequisites Required:

      CM 115

    • CM 214: PUBLIC SPEAKING FOR THE PROFESSIONAL Change

      This course provides students with practical advice and essential skills for public speaking in a variety of professional settings. Students will learn how to create presentations that are organized, well researched and persuasive. In addition to learning how to be effective oral communicators, students will explore how to address diverse audiences and analyze the impact of their communication in terms of persuasiveness, ethical considerations, and intended purpose. They will create and deliver presentations on diverse topics to an array of audiences and critique examples from professional speeches to understand what constitutes effective speaking.

      Credits:

      5

      Prerequisites Required:

      Any College Composition I course

    • CM 240: TECHNICAL COMMUNICATION Change

      This course is an introduction to various writing formats and styles designed specifically to facilitate workplace communication. Students will study and practice audience analysis, and evaluate the components of successful business correspondence, technical reports, instructions, proposals, and presentations. Students create a portfolio of technical documents written for professional audiences, and demonstrate proficiency in technology and research, document design, and organization and writing style consistent with business and technical communication.

      Credits:

      5

      Prerequisites Required:

      Any college composition course | Corequisite: CM 220
       

    • PS 124: INTRODUCTION TO PSYCHOLOGY Change

      This course provides a broad introduction to the field of psychology, one of the social sciences. Students will be introduced to a range of topics that offer insight into human thought and actions including what motivates us to study human behavior, ethical decisions, problem solving, and theories on memory, learning, intelligence, and personality. This course will highlight the use of critical thinking and the application of the concepts. In addition, it will draw on practical psychological concepts related to students’ personal and professional relationships. 

      Credits:

      5

      Prerequisites Required:

      None

    • CM 305: COMMUNICATING IN A DIVERSE SOCIETY Change

      This course provides students with the knowledge and skills necessary to communicate in a multicultural society. Students will analyze linguistic, cultural, and social differences and their impact on communication. The course will also address barriers to communication as well as the skills and concepts needed for effective communication outside of one's primary culture.

      Credits:

      6

      Prerequisites Required:

      None

    • CM 310: COMMUNICATION AND CONFLICT Change

      This course focuses on the nature of communication and conflict in interpersonal and organizational contexts. Students learn to apply theories of conflict and conflict resolution with an emphasis on ways to manage conflict in order to create more productive and satisfying interpersonal and professional relationships.

      Credits:

      6

      Prerequisites Required:

      CM 220

    • CM 313: TOOLS FOR THE DIGITAL AGE Change

      This course introduces students to the concepts necessary for effectively using new technologies and digital tools. By applying these concepts to the communication context (purpose and audience), students will be able to decide what tools are most appropriate. Students will also practice using a variety of digital tools and new technologies and reflect on how they affect communication.

      Credits:

      6

      Prerequisites Required:

      None

    • CM 315: GROUP DYNAMICS AND TEAM BUILDING Change

      Group dynamics and team building come into play whether working together as a team of professional colleagues or as a family. This course is designed to help students learn to communicate effectively and ethically in different group settings. By participating in real-world group projects, students will critically examine how members of a team can successfully interact, collaborate, and make decisions. Students also will reflect on their personal role in the group process.

      Credits:

      6

      Prerequisites Required:

      CM 220 and a 100/200-level communication elective

    • CM 405: COMMUNICATING PERSUASIVELY Change

      Students will explore the role of persuasion in various communication contexts. They will analyze the factors that lead to the adoption of an idea, attitude, or action and the role of emotional appeal, credibility, and language in this process. The concepts and theories studied in the course will be applied to crafting persuasive messages appropriate for different contexts.

      Credits:

      6

      Prerequisites Required:

      None

    • CM 410: ORGANIZATIONAL COMMUNICATION Change

      This course focuses on the foundation, study, and implementation of effective organizational communication. Different theories will be identified, discussed, and critiqued. Students will study the major components of organizational communication including leadership, conflict and conflict management, teamwork, and ethics. Additionally, students will read and critique case studies showing organizational communication in professional applications.

      Credits:

      6

      Prerequisites Required:

      CM 220

    • CM 460: STRATEGIC COMMUNICATION Change

      This course focuses on strategic communication in a variety of contexts. You will explore the fundamentals of effective strategic communication including self-awareness, critical thinking, and the application of ethical standards. The concepts of crafting an effective message, professional communication, and leadership will be applied. In this class, you will develop strategic communication for diverse audiences.

      Credits:

      6

      Prerequisites Required:

      None

    • CM 499: BACHELOR'S CAPSTONE IN COMMUNICATION Change

      This capstone course is the culminating experience for the Bachelor of Science in Communication. This course builds on the concepts of all the courses students have taken within the program of study. The capstone course provides students with the opportunity to integrate and synthesize the knowledge and skills acquired throughout their coursework in an original comprehensive project, and to assess their level of mastery of the stated outcomes of their degree program.

      Credits:

      6

      Prerequisites Required:

      Completion of the final term of the Bachelor of Science in Communication or permission from the Dean

  • Electives

    Total Electives Credits: 59

    Total Program Credits: 180

Curriculum: Concentration

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*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-2013 Edition, Projections Overview, on the Internet at http://www.bls.gov/opub/mlr/2013/article/overview-of-projections-to-2022.htm. (Accessed October, 2013) National long-term projections may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth

Kaplan University cannot guarantee employment or career advancement.