• November 20, 2013 -

    Kaplan University LinkedIn Survey

    New Kaplan University and LinkedIn Survey Reveals Insights Into Career Planning, Including Widespread Belief in Education and Skills Training as Keys to Career Advancement 

    Nearly eight-in-ten survey respondents agree they need to obtain new skills to advance their careers. 

    Tucson, Arizona – (November 12, 2013) – Kaplan University and LinkedIn issued the results from their Career Journey survey today, which shows a broad interest among professionals in new skills development and continuing education. The survey also reveals that individuals across age groups see critical value in systematic career planning, and that most are already actively engaged in online reputation management and networking.

    “Kaplan University embarked on this survey, in collaboration with LinkedIn, to gather additional insights around the key areas of opportunity for helping professionals with their educational and career journey.” said Sophie Vlessing, senior vice president of Strategy and Innovation with Kaplan Higher Education Group. “The survey findings demonstrate that professionals overwhelmingly embrace the idea that their career journey can be enriched by continuing their learning and leveraging their social networks.” Vlessing discussed the survey results at the Techonomy Conference held in Tucson, Arizona.

    The Kaplan University-LinkedIn survey polled more than 1,000 individuals from different backgrounds via the LinkedIn network. Key findings include the following:

    • Nearly eight-in-ten (78 percent) respondents agree or strongly agree that they need to obtain new skills to advance their careers, including more than six-in-ten (62 percent) Baby Boomers who are further along in their careers. 
    • More than six-in-ten survey respondents (64 percent) agree or strongly agree that continuing their education will play an important role in their career advancement, including more than half of Baby Boomers (55 percent).
    • A majority (53 percent) agree or strongly agree that they need a more systematic process for planning and tracking their career journey.
    • Nearly two-thirds (63 percent) report that they set aside time on a regular basis to enhance their online presence and reputation—key components in the creation and protection of a personal and professional brand.
    •  Nearly seven-in-ten (68 percent) respondents indicate that they would like a better method for finding opportunities to be mentored or to serve as mentors for others.
    • Overall, survey respondents were evenly split when it came to focusing on overcoming weaknesses versus building strengths when advancing ones career. Baby Boomers reported focusing more on their strengths (56 percent) than weaknesses (30 percent).

    “In a competitive jobs environment, with rapidly evolving technologies playing a greater role in more and more professions, those who aim for success understand they need the right tools and strategies to make sure that learning never stops,” said Jacqueline Jones, executive director, Strategic Partnerships/Innovation with Kaplan Higher Education Group.

    Jones encourages individuals to connect with the Career Journey Group on LinkedIn to find inspiration and personal reinvention through social connections and lifelong learning.

    Check out the published story on AOL Jobs here: jobs.aol.com/articles/2013/11/12/four-out-of-five-workers-say-they-need-new-skills/.

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