• Seniors

    There is a large demographic shift taking place in the United States. The  baby boomers (individuals born between 1946 and 1964) continue to dramatically impact our economy. According to a recent U.S. News & World Report article, "the number of people joining the ranks of the elderly will keep increasing, at least for the next 20 years, as more and more baby boomers hit their 60s, 70s, and 80s. By 2030, the over-65 crowd will expand to 72 million people, up from 40 million in 2010.

    Certain segments of the workforce may be better positioned to capitalize on this than others.

    Here is a review of some of the segments that may benefit most.

    One of the most obvious is the health care market-with the aging population, there will be a growing need for nurses, doctors, nursing and residential home workers, home health aides, and workers in specialty fields like music and art therapists.

    In a recent poll of close to 3,000 people over the age of 65, nearly one-quarter of them expressed that they had been physically active in the last 24 hours-thus creating a niche of new jobs in the fitness industry. There could be a need for more trainers, workout facilities, and activewear designers targeting mature adults, as well as nutritionists to help seniors maintain a healthy lifestyle.

    In the business world, there are also careers that will help the aging population. Some of these include real-estate brokers targeting downsizing couples and estate sale entrepreneurs.

    Financial planning could be a particularly lucrative career choice, as seniors find that a longer, healthier life may come with increased costs. Certified financial planners can be instrumental in helping make sure seniors are financially secure in their golden years.

    If you enjoy working with the elderly and want to make a difference in people's lives, you may find your calling in working with the senior population!



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    It is important to note that certain career paths are growing and our degrees are designed to strengthen your knowledge and prepare our students to advance their careers. But Kaplan University cannot guarantee employment or career advancement. Several factors specific to a student’s or alumni’s backgrounds and actions, as well as economic and job conditions, affect employment. Also, keep in mind that national long-term projections covered in articles may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.


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