• 50plusnextphasecareer

    By Professor David O. Monda, Adjunct Faculty, Kaplan University

    This article looks to provide those over 50 with general tips on starting an online business. Online flexibility allows individuals to begin a business in the comfort of their homes while continuing with their full-time jobs. By the time many Americans hit 50, they may realize they are behind in their retirement and saving goals. 

    While most people may end up working longer and retiring later, thinking about other avenues of raising your income stream is important. You can begin your business in small steps, allowing you to perfect your business skills over time. 

    Once you have established a plan for your online business, start with the basics.  First, you will need establish a reliable web hosting service and secure a domain name for your business. Sites like godaddy.com or webhosting.com will provide you with a stand-alone business domain without troublesome pop up ads that frustrate customers and slow the functionality of your business.

    Secondly, think of your use of search engines to reach your client market. Google and Yahoo are two of the biggest. Consider the budget required to buy key target words to raise your business name to the highest ranking on customer searches. You can also establish e-commerce stores on eBay and Overstock.com which charge commission only on product sold. Link these e-stores to your online store.

    Thirdly, use link listing to trade links with relevant sites that complement your e-store rather than compete with it. For instance you can link your drum making company website with partner companies selling trumpets or guitars. While they are all instruments, they are all a different genre (percussion, wind, string).

    Fourthly, design your website to be user friendly. Avoid clutter. Too many product links stashed on one web page can be distracting and problematic for customers trying to find a specific item. Keep it simple. Have a site map that guides users to different sections of your site. Also have a search function that easily provides users access to the items they want to find. Any good web hosting company will guide you through the steps of doing this.

    Lastly, accept credit and debit cards, PayPal, and eChecks, and make certain that your web builder applies a good encryption security system for your website. The more options you provide your customers to shop, the more they are likely to shop on your e-commerce site.

    Following these five easy steps can be a first step in establishing an e-commerce presence online. While your online business continues to develop and grow, you can merrily continue with your regular full-time job.



    David O. Monda is a faculty member at Kaplan University. The views expressed in this article are solely those of the author and do not represent the view of Kaplan University. Any reference to a product or service does not constitute an endorsement by Kaplan University.  

    The contents of this article are presented for informational purposes only, and are not to be relied upon for financial purposes. Always check with a professional regarding any questions you may have. 

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    It is important to note that certain career paths are growing and our degrees are designed to strengthen your knowledge and prepare our students to advance their careers. But Kaplan University cannot guarantee employment or career advancement. Several factors specific to a student’s or alumni’s backgrounds and actions, as well as economic and job conditions, affect employment. Also, keep in mind that national long-term projections covered in articles may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.


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