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Learning Center Experience
By Ellen Raineri, PhD, Instructor at Kaplan UniversityPublished January 2015
According to Barron's, there are about 86 million millennials (defined by many demographers as an age range of 18 to 37) today, a number expected to grow to 88 million by 2000 (Doherty, 2013). Within this significant age category, there have been numerous studies that show the following statistics of millennials:
Based upon those findings, with CSR initiatives being such significant factors to applicants, could it be that the job decree of millenniums has switched from "Show me the money" to "Show me the CSR?" To support this new decree, employers can be prepared to answer these 12 questions that might be posed by a millennial interviewee:
Last, in preparation for your meeting with a millennial interviewee, it would be advantageous to have available a copy of your CSR report and testimonials from folks involved with your CSR initiatives. You might even let the interviewee speak with some of your employees who have been involved in CSR initiatives. If appropriate, you could also invite the interviewee to attend one of your upcoming CSR events.
Build- a-Bear. (n.d.) About our supply chain. Retrieved fromhttp://www.buildabear.com/shopping/contents/content.jsp?catId=&id=4400007
CISCO. (2013). 2013 Corporate social responsibility report. Retrieved fromhttp://www.cisco.com/assets/csr/pdf/CSR_Report_2013.pdf
Cone Communications. (2006). Civic-minded millennials prepared to reward or punish companies based on commitment to social causes. Retrieved fromhttp://www.csrwire.com/press_releases/19346-Civic-Minded-Millennials-Prepared-to-Reward-or-Punish-Companies-Based-on-Commitment-to-Social-Causes
Doherty, J. (2013). On the rise. Retrieved fromhttp://online.barrons.com/news/articles/SB50001424052748703889404578440972842742076
Quinn, C. (2013). Want to engage your employees in CSR activities? Give them the power to choose. Retrieved from http://www.sustainablebrands.com/news_and_views/employee_engagement/caeli-quinn/want-engage-your-employees-your-csr-activities-give
U.S. Chamber of Commerce Foundation. (n.d.). The millennial generation research review. Retrieved from http://www.uschamberfoundation.org/millennial-generation-research-review
Ellen Raineri is an instructor at Kaplan University. The views expressed in this article are solely those of the author and do not represent the view of Kaplan University.
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